The Meaning of Our Logo and Name

The Seventh-day Adventist logo is not just a corporate symbol used on office stationery. It tells our faith story.

This logo is the first international logo used by all Seventh-day Adventist Churches throughout the world and is representative of some of our main beliefs.

The logo is made up of three main graphical elements and the name, "Seventh-day Adventist Church". The three graphical elements are the flame, the cross and the Bible.

The Flame

This shape is formed by three lines encircling an implied sphere. The lines represent the three angels of Revelation 14 circling the globe and our commission to take the gospel to the entire world. The overall shape forms a flame symbolic of the Holy Spirit.

The lines at the top of the design suggest a continued upward momentum symbolising the resurrection of Christ and the promise that we will ascend to heaven at Christ's second coming, the ultimate focus of our faith.

The Open Bible

The Bible forms the base of the design and represents the Biblical foundation of our beliefs. It is portrayed in a fully opened position suggesting a full acceptance of God's word.

The Cross

The symbol of the cross, representing the gospel of salvation, is positioned in the centre of the design to emphasise Christ's sacrifice, which is the central theme of our faith.

It is also significant that the Bible-representing the law, and the flame-representing the Spirit, come together at the cross.

The Name

Seventh-day refers to the Adventist belief in the biblical "Sabbath". It is a time set aside for people to connect with God, family and friends and to share in both physical and spiritual rest. The "Sabbath" was observed in the Bible on the seventh day of the calendar, or Saturday. The weekly "Sabbath" is observed from sunset Friday to sunset Saturday globally in all Seventh-day Adventist Churches.

Adventist is a term that describes someone who believes in the "advent" or return of Jesus Christ.

Church is a term used to describe a community of believers who share a common faith and purpose. Seventh-day Adventists are part of a world-wide community that shares common beliefs regardless of nationality, gender or economic status. Our common purpose has been given to us by Jesus as written in chapter 28 of Matthew in the Bible.

"Go therefore and make disciples of all the nations, baptising them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all things that I have commanded you..." Matthew 28:30

 


Using the Logo Correctly

The logo consists of the symbol and the words. So please make sure that these two components are always present when using the logo in any artwork or document.

Contact the SPD Communication department if you have any questions or would like the logo in electronic format.

Different variations of the logo:

 

An example of using the logo in church signage:

 


What's an Esdeeay (SDA)?

The name Seventh-day Adventist indicates two doctrines that set the Church apart from other Protestant denominations, even though the Church shares most doctrines in common with mainstream Christianity.

Some people incorrectly abbreviate the Church's name as SDA. In the past, that was an acceptable abbreviation. Today, those initials are not the preferred abbreviation of the Church's name. The single word "Adventist" is the preferred abbreviation for our Church.

Three important reasons why "Adventist" is a better abbreviation for the Church's name:

  • "Adventist" conveys one of the central beliefs of the church - that Jesus is coming again soon. The initials SDA do not convey any message.
  • The initials SDA can be easily confused with other entities
  • The Adventist Church is a worldwide entity communicating the gospel in more than 800 languages. In many of those languages, the initials are different. For example, in Spanish the Church's initials would be IASD. In Japanese and Chinese, the initials are not transferable at all.
    For these reasons, the Adventist Church asks that everyone use the single word "Adventist" as the only appropriate abbreviation of our Church's name.

We appreciate your continued concern and writing about the Adventist Church. Thank you for understanding and correcting your usage in future writings about the Adventist Church.

Name Usage Guidelines

Correct Incorrect
  • Seventh-day Adventist
  • Adventist
  • Seventh-Day Adventist
  • Seventh Day Adventist
  • Seventh day Adventist
  • SDA